If It Ain't Broke, Break it.
The answer from most contemporary Org Comm and Business researchers would be a resounding "YES." There's the idea that if you are being reactive as opposed to proactive, you are already behind the curve. A sports example: Why is Billy Beane, the GM of the Oakland Athletics, considered such a good executive? Part of the support for his style is that he doesn't wait for his team to do poorly before he executes drastic change--or what Andy Tollison tells me is called disruptive change.
In fact most of our class--including our professor--agreed that proactive/disruptive change is necessary for successful organizations. I'm not going to disagree with that; it's pretty clear that staying ahead of the curve is an important component of continued success.
In class I drew the following diagram:
In retrospect, the question I have is more spectral than diagrammatic (that's a big word). Here's what I should have drawn:
The fact is that a feedback process cannot possibly result in absolute change or absolute stagnancy; 100% change is rare in organizations (and I would say impossible), and there has to be a strong, concerted effort to make no changes whatsoever.
Looking at a feedback process AFTER failure and BEFORE success, there is probably a high degree of change occurring, falling somewhere on the right side of the spectrum. The only situations in which I could see little change in those feedback processes is if luck is the major factor in success; for example, if we were guessing heads or tails on a coin flip, it doesn't really matter if you change strategy/process/leaders/whatever in between rounds of action.
What about after success? In the 1950's, you would probably hear "If it ain't broke, don't fix it." That's a bit ignorant by contemporary standards. Now you'll hear that proactive change is ALWAYS necessary, which I don't think is right either. How can organizations determine what degree of change will lead to continued success? Time to do some research...
(On a side note, happy birthday to Jill Kelly! She's 25 and loves statistical design, so I got her Randomized Blocks of friendship. See you at kickball, Jill.)
Labels: org comm


